Besides being good at your design work, one of the important things about design, in general, is empathy. Anyone involved in creating or designing a consumer-facing product, service, or business should have a greater understanding of customer desires, needs, or feelings. We have to listen. And we need to put the ego aside. Also, observing, analyzing, finding a solution, and creating an idea that would later be elaborated are all important steps and part of this process of our work. This certainly cannot be easy. We also have to adhere to design standards that directly intersect with all of this.