General Condition Studio an award-winning multidisciplinary team based in Barcelona, SPAIN. And remote work is part of our concept. The office is so 2010. Our design team is spread around the world. During the past 10 years, we specialized in brands and identities, art direction and website design, and website development. General Condition Studio focuses on creating visual solutions and creative concepts through identifying needs or problems, research, and testing.

On the painting: Our team looking forward to working on Saturday.

[About Our Studio]

Observing, analysing, finding a solution and developing an idea that would later be elaborated are all important steps and part of our process.

One of the important things about design, in general, is empathy and emotional intelligence. Anyone involved in creating or designing a consumer-facing product, service, or business should have a greater understanding of customer desires, needs, or feelings. We have to listen. We need to put the ego aside.

“Creating digital experiences today requires not just the ability to convey information, but to have emotional intelligence and empathy, the true foundation of creativity.” – Albert Shum for UX Collective

Observing, analyzing, finding a solution, and developing an idea that would later be elaborated are all important steps and part of our process. This certainly cannot be easy. We also have to adhere to design standards that directly intersect with all of this.

The design has standards, systems, and rules, but it’s fluid and constantly changing. It’s under the influence of current trends, social, cultural, global, political, economic, and environmental issues. Directly or indirectly. These changes or challenges often lead us to understand something new, but they also take us out of our comfort zone. Then we grow. Our approach to design grows. In ideal conditions, whatever they imply, the influences should leave a stronger impact on the world of design and its approach, but it seems that design most often resists and idealizes the world we live in. If we are successful in making standards in design during globalization, why can’t we make standards in people’s lives?

“The process of creativity is not easily come by, nor are all its phases easy to endure. We should then perhaps be prepared to discover that those who have high potential, as well as those who have demonstrated true creativity, will show a disposition to undertake problems where the degree of difficulty and frustration is great and will have a drive towards competition and accomplishment that is persistently strong.” – Donald W. MacKinnon

And always be creative, make new things every day, be inspired by the world around you, work hard and believe in yourself. Always remember: “Imagination is an endless possibility.”


Elementor 1st place – Website of the Year Elementor Top 10 Websites January 2021 Awwwards Honorable Mention & Mobile Excellence World Brand Design Society Identity Feature Crocoblock Site of the Month – August 2021 Design Rush Article Feature CSS Design Awards UI, UX & Innovation Awards, Special Kudos Mindsparkle Mag Website of the day/Identity CSS Awards Website of the day CSS Winner Website of the day WGA Guru of the day WWW Website of the day CSS Light Featured of the Day Fonts Ninja Website of the day Maxi Best Of Website Feature Design Made in Germany Sites we like 68design.net Cool Sites Typ.io Typeface Inspirations @welovewebdesign Web design Inspirations @interfacely Web design Inspirations muuuuu.org Website feature good-web-design.com Website feature iiimg.cn Website feature lightsoutdesign.com Website feature mycodelesswebsite.com Website feature 1 mycodelesswebsite.com Website feature 2 beautifulpress.net Website feature

Two heads
are better
than one.

Because they are unlikely to go wrong in the same direction. Two people working together have a better chance of solving a problem than one person working alone. And if those two heads are totally different, but brilliant in their own way, the results of mixing can be exquisite. And we love to spice up things a little bit.

Manoel Naseri

Founder & Designer @smartup
Photographer @stefankokovic.com
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Manoel Daryaei

Founder & Designer @smartup
Jury Member @awwwards
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  • Brand Identity
  • Brand Strategy
  • Creative Direction
  • Packaging & Print
  • Digital Design
  • Website Design
  • Website Development
  • Photography
  • Animation

Explore our
latest projects!