Studio
General Condition Studio an award-winning multidisciplinary team based in Barcelona, SPAIN. And remote work is part of our concept. The office is so 2010. Our design team is spread around the world. During the past 10 years, we specialized in brands and identities, art direction and website design, and website development. General Condition Studio focuses on creating visual solutions and creative concepts through identifying needs or problems, research, and testing.
On the painting: Our team looking forward to working on Saturday.
[About Our Studio]
Observing, analysing, finding a solution and developing an idea that would later be elaborated are all important steps and part of our process.
One of the important things about design, in general, is empathy and emotional intelligence. Anyone involved in creating or designing a consumer-facing product, service, or business should have a greater understanding of customer desires, needs, or feelings. We have to listen. We need to put the ego aside.
“Creating digital experiences today requires not just the ability to convey information, but to have emotional intelligence and empathy, the true foundation of creativity.” – Albert Shum for UX Collective
Observing, analyzing, finding a solution, and developing an idea that would later be elaborated are all important steps and part of our process. This certainly cannot be easy. We also have to adhere to design standards that directly intersect with all of this.
The design has standards, systems, and rules, but it’s fluid and constantly changing. It’s under the influence of current trends, social, cultural, global, political, economic, and environmental issues. Directly or indirectly. These changes or challenges often lead us to understand something new, but they also take us out of our comfort zone. Then we grow. Our approach to design grows. In ideal conditions, whatever they imply, the influences should leave a stronger impact on the world of design and its approach, but it seems that design most often resists and idealizes the world we live in. If we are successful in making standards in design during globalization, why can’t we make standards in people’s lives?
“The process of creativity is not easily come by, nor are all its phases easy to endure. We should then perhaps be prepared to discover that those who have high potential, as well as those who have demonstrated true creativity, will show a disposition to undertake problems where the degree of difficulty and frustration is great and will have a drive towards competition and accomplishment that is persistently strong.” – Donald W. MacKinnon
And always be creative, make new things every day, be inspired by the world around you, work hard and believe in yourself. Always remember: “Imagination is an endless possibility.”
Two heads
are better
than one.
Right?
Because they are unlikely to go wrong in the same direction. Two people working together have a better chance of solving a problem than one person working alone. And if those two heads are totally different, but brilliant in their own way, the results of mixing can be exquisite. And we love to spice up things a little bit.
Where Design Meets Intelligence.
Every visual element communicates a message. From logos and visual identity systems to editorial design and marketing assets, we build brands that are memorable, consistent and timeless.
Cap-
acida
-des
Interior Design
Photography
Audiovisual Production
Graphic Design
Animation & Motion Graphic
Brand Identify
Artificial Intelligence
Digital Transformation
Business Innovation
Creative Strategy
Explore our
latest projects!
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We believe that the future belongs to those who combine creativity with intelligence. Great design is not only beautiful—it solves problems, tells stories and creates meaningful experiences. Technology is not the goal; it is the tool that empowers imagination. At SMMARTUP, every project is an opportunity to connect people, ideas and innovation to shape what comes next.
SMMARTUP is a multidisciplinary creative studio where design, innovation and artificial intelligence converge to shape meaningful experiences. We collaborate across disciplines to transform ideas into spaces, brands, digital products and intelligent systems, combining creativity with technology to build solutions that inspire, perform and evolve.